What can Perform Zone do with SendGrid?
SendGrid is a safe mailing house, like MailChimp.
They offer a service that optimises your email delivery rate—the rate at which your emails actually make it to the inbox. The service minimizes your emails being caught in spam filters.
You can link Perform Zone to your SendGrid account. This allows your emails sent from Perform Zone to route through SendGrid’s email servers.
In doing so SendGrid advises that this will prevent your emails from being blacklisted and significantly reduce your chances of being caught in spam filters (such as those used in gmail).
Perform Zone advises also using tinyurl’s in your emails hyperlinks if your ISP has been blacklisted in the past.